{"id":3996,"date":"2025-05-19T14:08:19","date_gmt":"2025-05-19T14:08:19","guid":{"rendered":"https:\/\/sagaeuropa.com\/?p=3996"},"modified":"2025-12-06T22:37:25","modified_gmt":"2025-12-06T22:37:25","slug":"how-i-developed-my-first-video-tutorial","status":"publish","type":"post","link":"https:\/\/sagaeuropa.com\/?p=3996","title":{"rendered":"New to telemarketing? Watch my sales video"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong>How I developed a video tutorial titled &#8220;Cold Call Mastery- In 5 Easy Steps.&#8221;<\/p>\n<div style=\"width: 1020px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3996-1\" width=\"1020\" height=\"400\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/sagaeuropa.com\/wp-content\/uploads\/2025\/05\/Obinna-Ikeako-Cold-Calling-In-5-Easy-Septs.-Copy.mp4?_=1\" \/><a href=\"https:\/\/sagaeuropa.com\/wp-content\/uploads\/2025\/05\/Obinna-Ikeako-Cold-Calling-In-5-Easy-Septs.-Copy.mp4\">https:\/\/sagaeuropa.com\/wp-content\/uploads\/2025\/05\/Obinna-Ikeako-Cold-Calling-In-5-Easy-Septs.-Copy.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>I conducted a needs analysis and concluded there is a need for an e-Learning course to help salespeople improve their cold calling skills. Data from Baylor University&#8217;s Keller Research Center&#8217;s 2011 survey shows that newly-trained salespeople often struggle to covert cold calls into product sales. A third of salespeople leave before their second year of employment without meeting their sales targets. Such low retention impacts company recruiting and increases training costs.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>MY EDUCATIONAL OBJECTIVES<\/strong><\/p>\n<p>The aim of this e-Learning tutorial was to fill knowledge gaps in cold calling. The tutorial focuses on <em>building confidence<\/em>, <em>persuasion techniques<\/em>, and <em>overcoming objections<\/em> \u2013 key components of successful cold calling.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>PROJECT REQUIREMENTS<\/strong><\/p>\n<ul>\n<li>The completed tutorial is required to be about 3 minutes long.<\/li>\n<li>It can be a standalone course or a component of a larger digital resource.<\/li>\n<li>The design should be user-friendly, accessible and engaging.<\/li>\n<li>Any multimedia platform may be used.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>THE DESIGN PROCESS<\/strong><\/p>\n<p>I&#8217;d previously written a storyboard for a 15-minute course on cold calling that I had planned to develop using Articulate Rise. I condensed this storyboard to fit a 3-minute time frame. I also edited it to make it more engaging to viewers. The 3-minute video tutorial I created was produced entirely on PowToon.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>THE DEVELOPMENT PROCESS<\/strong><\/p>\n<p>I decided to produce the video tutorial into two parts.<\/p>\n<p>First, I produced a 41 second video summarizing cold calling. This 41 second video was based on a PowToon template titled \u201cSupport Training\u201d.<\/p>\n<p>Next, I developed a lengthier video explaining the entire cold calling process. I used text to speech and selected PowToon AI voice narration for the second video. Once the voice narration was done, I used a total of about 19 PowToon slides to depict the cold calling process. Some of the slides used were PowToon template slides, others were imported. I cut, pasted, added and deleted words and sections as needed while trying to maintain viewer stimulation and engagement within each slide.<\/p>\n<p>When completed, I merged the two videos together to form my three and a half minute video titled \u201cCold Call Mastery &#8211; in 5 Easy Steps\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Obi Ikeako<\/p>\n<p>April 14, 2025<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0How I developed a video tutorial titled &#8220;Cold Call Mastery- In 5 Easy Steps.&#8221; &nbsp; I conducted a needs analysis and concluded there is a need for an e-Learning course to help salespeople improve their cold calling skills. Data from Baylor University&#8217;s Keller Research Center&#8217;s 2011 survey shows that newly-trained salespeople often struggle to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[46,55,48,51,54],"tags":[],"class_list":["post-3996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-learning","category-instructional-design","category-interactivity","category-limerick","category-video"],"blocksy_meta":[],"jetpack_featured_media_url":"https:\/\/sagaeuropa.com\/wp-content\/uploads\/2025\/05\/AdobeStock_call-center-scaled.jpeg","jetpack_sharing_enabled":true,"brizy_media":[],"_links":{"self":[{"href":"https:\/\/sagaeuropa.com\/index.php?rest_route=\/wp\/v2\/posts\/3996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sagaeuropa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sagaeuropa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sagaeuropa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sagaeuropa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3996"}],"version-history":[{"count":6,"href":"https:\/\/sagaeuropa.com\/index.php?rest_route=\/wp\/v2\/posts\/3996\/revisions"}],"predecessor-version":[{"id":4227,"href":"https:\/\/sagaeuropa.com\/index.php?rest_route=\/wp\/v2\/posts\/3996\/revisions\/4227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sagaeuropa.com\/index.php?rest_route=\/wp\/v2\/media\/4131"}],"wp:attachment":[{"href":"https:\/\/sagaeuropa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sagaeuropa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sagaeuropa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}